Originally sculpted for the artist collective FAILE to be a giveaway toy with a pair of sneakers they designed for Asics, the 5″ Bunny Boy figures that remained soon reached the collectible designer toy market. FAILE made a limited number of custom painted figures, including a Black Bunny Boy sold exclusive on Wooster Collective. Soon the Bunny Boy was reproduced in Bronze, and later, in marble, at 4 feet high. It has become an enduring symbol for FAILE.